From Selby with love

People aren't just buying clothes, they're buying a lifestyle. That would be the message from clothes brand Zara in its latest collaboration with The Selby and artist Lucy Chadwick. The message is subtle but Chadwick is wearing head to toe Zara throughout the shoot. Plus its a very idyllic snapshot of the kind of life that people day dream about. What the reality is, well that's hardly the point now is it?

found via TheGloss

Dream Job

The making-of Video for the Times+ Subscription, 2011 from Su Blackwell on Vimeo.

 I want their jobs, not that I don't love mine, but I want this one as well.

And then came beer

I do love my stop frame animations. I'm also 99% sure that's what they're called.

The latest to add to my clever advertisements corner is this Pilsner advert. Watch the actual ad below and then check out the behind the scenes video below it. And I dare you not to want to watch the first one again. The attention to detail and the time and consideration that goes into literally every second of the process is just incredible.

Above video courtesy of Su Blackwell. Paper Artist extroardinaire.

Tuesday loves ... Buck

From the very talented Buck studios comes the 'Paint Chip' animation. Its part of an advertising campaign for Sherwin Williams, an American paint company. The brief was to create a 'world of colour', and they did just that.

Here are some still shots from the video.

 

There is also a print campaign (below), love the ice cream delight

 

Tasty.

Tennis goes viral

It being Wimbledon season I thought this video was an apt one.Its a viral video advertisement campaign by sports manufacturer HEAD

I would love to know if it was all filmed in one take. The cynic in me says 'not a chance' but a girl can dream.

Its not the first such video from HEAD, check out the 'Experiment' with another tennis star Novak Djokovic

Monday rides the subway

Love this advertisement campaign for Sony by Saatchi & Saatchi 

 Each poster mirrors a different city's underground system.

London

New York 

Sydney

Tuesday loves... the fun theory

I found this video on one of my blog hopping escapades a while ago.


Its all to do with this initiative by Volkswagen, who like many intelligent companies out there, realise that to capture the attention of buyers you have to capture their imagination.


They ran a competition where the entries had to demonstrate how to change peoples behaviour through the medium of fun. They havn't selected a winner yet but you can check out the contenders here. Some of the entries are just plain bizarre, but some ideas are actually quite good. My favourites were the Vending machine that recycles the cans after you've used them , the Periscope at the New York bus stop.



I blogged a while ago about clever advertising and it seems that Volkswagen can now add their name to the list.

Wednesday surfs for ... braille

I'm loving this campaign by the Blind Foundation to highlight the difficulties that blind people face carrying out everyday tasks that are second nature to us. The guerilla campaign placed these cartons in a cool cabinet in a supermarket. Written on the outside of the otherwise plain carton were the words 

'Guess what's inside! Blind people have to guess everyday.'

This box was placed in a cafe, people could 'blindly' select their fruit through the hole.

The campaign was run by Russian design company Catzwolf

Tuesday loves... inspired advertising

 The majority of television adverts are boring at best. Which is what makes the appearance of a truly creative ad campaign even more exciting. In this video Absolut Vodka brought together artists from all over the world to create six different artistic instillations each spelling out a word of the Absolut philosophy.

'Doing things differently leads to something exceptional'

Id say they've hit the mark

The best thing about it, in my opinion anyway, is that none of the instillations are computer generated. And yes you could be cynical and wonder at the copious amounts of money that this campaign must have cost to film and all in the name of selling more alcohol, or you could just sit back and enjoy the instillation. Because that's what it is essentially, high cost, subtle advertising that cares more about creating and sustaining an image than pushing their product down your throats.

Of course there are many brands out there doing the same thing, in a previous blog I talked about the Beringer Wine Campaign which used the work of Su Blackwell's paper sculptures to create a beautiful 3D vineyard.

For an Ad campaign with more of a moral message to it check out this video for Dove, which very scarily shows you exactly what can and probably is done in a lot of beauty campaigns.

And finally at the other end of the spectrum to the costly Absolut and Beringer campaigns or the moral high ground that Dove took lies the Diet Coke and Mentos Experiment.

This homegrown experiment was started totally unbeknownst to either Coca Cola or Mentos but resulted in huge publicity for both as the video of the experiment (a reproduction of the fountain show at the Bellagio in vegas) took off, racking up more than 50 million hits worldwide to date. All because two guys wanted to see how far they could take dropping a mento into diet coke. Genius.

See them go a step further with their Domino Effect - Experiment # 214

Boys and their toys. 

Wednesday surfs for ... Su Blackwell

Su Blackwell is an English artist who works with paper, creating miniature worlds that delight and enchant. The first time I heard of her was when she worked on the Beringer Wine Campaign, the video here

is incredible. You have to watch it to believe it, the last 30 seconds are probably the best but the 'making of' is equally interesting. Recently she was in Elle magazine below

Her art is definitely on my wish list of pieces to buy ... someday

Have a nice wednesday