One of my big fails is putting the less urgent things on the long finger(especially when I have a big deadline approaching) , I've had this article in my bookmarks for ages and I only got around to reading it today. Mistake!
I even put the 3 points onto a little card on my notice board to remind me of what I should be doing when I get distracted by making things.
I think I have a pretty solid foundation, great products and a good website but I definitely need to work on the email list.
Tomorrow, a little bit about that deadline I've been working on!