I'm loving this campaign by the Blind Foundation to highlight the difficulties that blind people face carrying out everyday tasks that are second nature to us. The guerilla campaign placed these cartons in a cool cabinet in a supermarket. Written on the outside of the otherwise plain carton were the words
'Guess what's inside! Blind people have to guess everyday.'
This box was placed in a cafe, people could 'blindly' select their fruit through the hole.
The campaign was run by Russian design company Catzwolf