Tuesday loves... Naoto Fukasawa

You may not know the name but you'll recognise what he's put his name to. And if you don't here's a little trip into the world of Naoto Fukasawa. I'd leave your shoes at the door if I was you. Naoto Fukasawa's world is streamlined; clean and precise, his world reflects his personality, as do his designs.

Born in Japan in the late 50's, Fukasawa moved to San Francicso in 1989 where he joined 'ID two'. The small design firm expanded over the years going from its initial 15 employees to 450 staff spread across the United  States. Naoto helped set up a sister company IDEO in Japan before going independent in 2003. In the same year he set up a new brand '±0'.

Over the years he has designed for a large range of top brands including Muji. Suffice is to say the man is good at what he does.
Cd player for Muji 

Humidifier for ±0
What should be a completely utilitarian household object turns into a piece of sculpture.
Cuckoo clock made using timber from over planted forests
laptops for samsung with a rubberised, tactile surface.
'Titikaka' for B&B Italia

His designs are without frills but that doesn't necessarily mean that they are without a sly sense of humour
His phone for ±0. The 'bending' frame gives it a quirkiness.
Juice containers, does exactly what it says on the tin.
Sole Bag

And above all his designs are intelligent, take this light for example 
Entitled 'Wan', which translates as bowl in Japanese, the light sits like its name sake on a shelf or flat surface. That is unless you want to tilt the angle of the light, then you simply shift its weight which is made up of the sand particles inside its walls. 
Simple, beautiful to look at, intelligent AND it does what it was designed to do.

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