Tuesday loves... the fun theory

I found this video on one of my blog hopping escapades a while ago.

Its all to do with this initiative by Volkswagen, who like many intelligent companies out there, realise that to capture the attention of buyers you have to capture their imagination.

They ran a competition where the entries had to demonstrate how to change peoples behaviour through the medium of fun. They havn't selected a winner yet but you can check out the contenders here. Some of the entries are just plain bizarre, but some ideas are actually quite good. My favourites were the Vending machine that recycles the cans after you've used them , the Periscope at the New York bus stop.

I blogged a while ago about clever advertising and it seems that Volkswagen can now add their name to the list.

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