The majority of television adverts are boring at best. Which is what makes the appearance of a truly creative ad campaign even more exciting. In this video Absolut Vodka brought together artists from all over the world to create six different artistic instillations each spelling out a word of the Absolut philosophy.
'Doing things differently leads to something exceptional'
Id say they've hit the mark
The best thing about it, in my opinion anyway, is that none of the instillations are computer generated. And yes you could be cynical and wonder at the copious amounts of money that this campaign must have cost to film and all in the name of selling more alcohol, or you could just sit back and enjoy the instillation. Because that's what it is essentially, high cost, subtle advertising that cares more about creating and sustaining an image than pushing their product down your throats.
Of course there are many brands out there doing the same thing, in a previous blog I talked about the Beringer Wine Campaign which used the work of Su Blackwell's paper sculptures to create a beautiful 3D vineyard.
For an Ad campaign with more of a moral message to it check out this video for Dove, which very scarily shows you exactly what can and probably is done in a lot of beauty campaigns.
And finally at the other end of the spectrum to the costly Absolut and Beringer campaigns or the moral high ground that Dove took lies the Diet Coke and Mentos Experiment.
This homegrown experiment was started totally unbeknownst to either Coca Cola or Mentos but resulted in huge publicity for both as the video of the experiment (a reproduction of the fountain show at the Bellagio in vegas) took off, racking up more than 50 million hits worldwide to date. All because two guys wanted to see how far they could take dropping a mento into diet coke. Genius.
See them go a step further with their Domino Effect - Experiment # 214
Boys and their toys.